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GTM Solutions

We implement the frameworks and tools from best-in-class GTM solution partners

"Seek out strategic alliances; they are essential to growth and provide resistance to bigger competition." -- Richard Branson

Partner Program Management

Rapidly evolving technology and innovation is upending business models for all companies. Leading firms have seized this trend and use systematic strategic partner programs to accelerate revenues, build better products and provide higher levels of customer service.

We are a certified implementer and proud to be part of the PARTNERNOMICS® consulting community to assist companies with developing robust, sustainable and outcomes-driven partner programs. Common services supporting this framework include:

> Strategy and planning

> Partner recruiting

> Partner program operations

> Talent development and coaching

> Fractional partner program leaders

partnernomics2
“Partnership is not a legal contract between two equal individuals. It’s an emotional alliance between two people who are committed to each other’s success.” – Warren Buffet

MP3 Framework

The MP3 Framework prioritizes revenue growth and cost reduction. This holistic model seamlessly integrates partnering, sales acceleration, and digital selling, guided by a comprehensive approach encompassing methodology, planning, process, and performance management.

A 12-module framework defines a maturity model, guiding companies from Program Strategy to Digital Selling Performance Management. MP3 disrupts traditional channel models, emphasizing and measuring individual partner seller performance at the target account level.

Its advanced tools for Revenue Planning, Performance Intelligence, Program Orchestration, and Digital Selling yield data-driven results. The model facilitates assessments, identifies improvement areas, and aids in transitioning from ad-hoc to structured channel approaches through a comprehensive suite of services.

MP3 Methodolgy
“The art of decision making includes the art of questioning.” – Pearl Zhu

GTM Planning and Modeling

MultiplyGTM is a go-to-market planning tool that provides a clear and optimal path to achieving revenue goals. MultiplyGTM takes the complexity out of planning by considering all of the building blocks that influence your path to success, including:

multiplyGTM-Icon-Color Required lead volume
multiplyGTM-Icon-Color Projected deal count and timing
multiplyGTM-Icon-Color Impact of recurring revenue 
multiplyGTM-Icon-Color Performance of sellers and offerings

Key benefits and outcomes of building your GTM plan with MultiplyGTM include:

multiplyGTM-Icon-Color Determine required marketing activity
multiplyGTM-Icon-Color Calculate target deal volume and timing
multiplyGTM-Icon-Color Understand the impact of recurring revenue
multiplyGTM-Icon-Color Validate robustness of your plan

MultiplyGTM

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